Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay Example for Free

Comparative Study on Consumption Patterns of indulgent Drinks and harvest succuss EssayA fox, or deglutition, is a liquified specifically prepargond for human aspiration. In addition to basic needs, potables form sub section of the culture of human society. or whatsoever liquid equal for crapulenceing may I take your crapulence order? or A liquid to consume, normally excluding water a take up. This may include tea leaf, coffee, liquor, beer, milk, or soft plights Types of beverage The unlike types of beverage argon Alcoholic beverages nary(prenominal)-Alcohol beverages Soft make merrys Fruit juice Hot beverages other(a) 1. Alcoholic beverages. An spiritous beverage is a fuddle containing ethanol, comm lone(prenominal) known as alcohol, although in chemistry the definition of an alcohol includes many different compounds. Alcoholic beverages, such as wine, beer, and liquor curb been part of human culture and development for 8,000 courses. 2. Non-alcohol beverages Non-alcoholic beverages argon drinks that would normally contain alcohol, such as beer and wine but are made with less than . 5 percent alcohol by volume. The category includes drinks that have beneathgone an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines.Non-alcoholic variants Low alcohol beer Non-alcoholic wine Sparkling cider 3. Soft drinks The constitute soft drink specifies a lack of alcohol by way of contrast to the name hard drink and the term drink, the latter of which is nominally neutral but often carries con nonations of alcoholic content. Beverages like gages, sparkling water, iced tea, lemonade, squash, and ingathering are among the intimately common types of soft drinks, while hot cho boobte, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not go through into this classification.Many change soft drinks are optionally obtainable in versions sweetened with sugars or with non-caloric sweeteners. 4. Fruit juice Juice is a liquid subjectively contained in harvest-festival or veg tissue. Juice is prepared by mechanically squeezing or macerating fresh fruits or vegetables with go forth the application of heat or solvents. For example,o couch juice is the liquid extract of the fruit of the orange tree. Juice may be prepared in the home from fresh fruits and vegetables using variety of hand or electric juicers.Many commercial juices are filtered to remove fiber or pulp, but high pulp fresh orange juice is a popular beverage. Juice may be commercialiseed inconcent tell form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. Hot beverages Hot beverages, including infusions. Sometimes drunk chilled. ?Coffee-based beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot cho locoweedte ?Hot cider ?Mulled cider ?Tea-based beverages ?Flavored teas (chai etc. ) ? special K tea?Pearl milk tea ? Tea ?Herbal teas ?Yerba Mate ?Roasted grain beverages ?Sanka 6. Other Some substances may either be called food or drink, and accordingly be eaten with a smooch or drunk, depending on solid ingredients in it and on how thick it is, and on preference Soup yogurt OVERVIEW OF THE INDUSTRY The beverage market is worth $55 billion worldwide. The tides are momenting for many beverage categories. While the carbonated soft drink and beer categories are merely treading water with flat gross revenue, the energy drink category is surging ahead like never before.Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with impregnable sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn close to sales in these categories. What follows is a category-by-category look at the state of the beverage industry, including the top denounces, hot products, innovations and future trendsetters. In order to be successful in the marketplace, one has to think in terms of health innovation, life innovation, ingredient innovation and specific age groups.These are the factors that will shape the future of the beverage industry. right aways consumers are concerned with oerall health and intimatelyness. As a result, there is signifi fag endt cushion on food and beverage purchases. Many studies have shown that consumers are as concerned with good health as they are nigh of importtaining a high quality of life. Do you know what type of mod beverage consumers are approximately probable to try? Do you know where they are most likely to pick those products up? Do you know why?Beverage Industry wanted to know the answers to these questions and to stab deeper into the ever-increasing number of radical product impeles in the beverage market. The soft drink industry is training nation to seek out raw(a) products, even the big guys are coming out with limited-e dition aromas, and consumers are rise to see that there is more than flavor activity going on in the category. Whether that really nets anybody any sales gains is another thing, but it is teaching consumers to seek out and try new products. Its besides trying to create some excitement there. In spite of several challenges and restrictions faced by this industry, it is a roll like never before. Customer preferences may have shifted, but they are still unendingly on the look out for a spate of light speed or a new flavored drink to quench their ache. INDIAN BEVERAGE MARKET The sizing of the Indian food processing industry is just about $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 one thousand one thousand million bread and biscuits at $1. 7 billion cho low-downtes at $73 million and ice creams at $188 million.The size of the semi-processed/ready-to-eat food segment is over $1. 1 billion. Large bi scuits confectionery units, Soya processing units and starch/glucose/sorbitol producing units have alike come up, catering to domestic and international markets. The three largest consumed categories of packaged foods are jam-packed tea, biscuits and soft drinks. The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is operational in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes.Dust tea is popular in Confederate India, while loose tea in preferred in westerly India. The urban-rural split of the tea market was 5149 in cc0. Coffee is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly ageal in nature with white plague varying from 25 million crates per month during bakshish season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas.Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly consumption is estimated at 4. 9 million crates, which increases to 5. 2 million during peak season. RECENT ISSUES 1. Xtazy, another energy drink for the Indian market The Indian market for energy drinks was estimated belatedly to have a size of Rs calciferol crore, about 90 million Euros. The market which is so cold dominated by Red pig bed, is attracting various new players which want to get a share in a exploitation business.One of the aspirants is Xtazy, an energy drink from the US. Xtazy is the forth largest energy drink inthe US, says Rohan Malhotra, Managing managing director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was looking now for a distributer in the Delhi area, when FII spoke to him during IFE fair in Delhi recently. In order to take on Red cook and get a share of 20% from their business, Malhotra wants to offer better conditions to distributors.We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can, Malhotra says. This is more than what Red Bull offers which is only about 2 3 Rs per can. Xtazy is available in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and will be priced with a MRP of Rs 85. Four variants are offered, Cranberry B stick out, Sugar Free love life Fruit-Pineapple, Orange Blast and Lime Blast. Malhotra has planned several merchandise measures to promote Xtazy, like PoS actions, coupons and direct selling in a first round, and night parties in a second round.In merchandise conversation, he is highlighting not only the variants, but also health effects as the USPs of Xtazy, which are derived from antique herbs used in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate credit line vessels and has the ability to increase peripheral blood circulation, especially to the brain, the bon ton writes in a leaflet. Guarana from Brasil would give ear to promote weight loss by increasing the metabolic rate and reducing the appetite. Besides the US, Malhotra says, Xtazy would be marketed also in Israel, Ukraine and in Turkey and would soon be launched in China.2. Australia-based Aromas launches first coffee strain in India. Australia-based Aromas, one of the leading coffee chain shops, launched its first cafe outlet in India at Hiranandani, Powai, and Mumbai. The company also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the scar in the country and south-east Asia. Jayant Mahiskar, chairman and MD, IHPL, said, Aromas is being launched keeping in brainiac the true coffee connoisseurs. We perplex at targeting the youth and corporate at our outlets and Powai with a mix of residential and office complexes was a essential choice.The coffee has been created from selection of the original beans and blended to suit all tastes. Aromas ensures freshness and fullness of flavor. According to the sympathy with Aromas, IHPL will pay about 1. 5% of the gross revenue earned. Further, the company has decided to invest about Rs. 50-75 crore in the next three eld to expand its footprint with 99 outlets in India. 3.China rejects shock bid to take-over major juice maker China has rejected Coca-Colas $2. 5 billion bid to buy a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest foreign accomplishment of a Chinese company to date.The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who ur ged the government to bar foreigners from acquiring one of Chinas most successful homegrown brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a federal agency in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no immediate comment. Huiyuans founders and major shareholders already had endorsed the sale.If Coke were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sphere of influence participants. Huiyuan controls more than a tenth of the Chinese fruit and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% share and dominates in diluted juices. According to analysts Chinas ruling on Coke could cut both ways in that Chinese firms that have been making increasingly high profile acquisitions abroad may run into trouble of their own. 4. Pepsis slit kicks off the new season with AamsutraPepsiC os popular mango juice drink brand- Slice kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice juice drinks, PepsiCo India, Slice had seen powerful consumer momentum post the re-launch of 2008. The new winning formulation has been appreciated by consumers. Aamsutra has driven strong disruption in the juice and juice drink category. All of this has made Slice the fastest growing mango drink brand in the country. South India is the lead market for mango drinks in the country.Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice.This year, the commercial portrays the next level to bring alive(p) the mango indulgence, stated Hari Krishnan, Vice President, JWT. The company has now opted for a 360 multimedia campaigns involving digital, print, radio, impact outdoors and try out in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the leading food beverage companies in India, has launched a new fruit-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh scatter water (Nimbu pani).According to the company, LMN will offer consumers a healthy, pleasing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out.This summer, the launch of LMN will see the cola wars victorious a back seat and the battle spillin g over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said, Nimbu pani has traditionally been Indias most commonly consumed cold beverage.In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste throughout its shelf life. LMN will be available in 110 ml Tetra, 200 ml Tetra and 500 ml PET packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani.Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverag e in the country. For the last 20 years, Parle Agro has been the market leader in fruit based beverages, we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering, Chauhan added.Further, the company claims that packaged nimbu pani will have tremendous growth potential, higher(prenominal) than other packaged drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other fruit drink brands like Frooti, Appy suds and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and coloured flavours.PepsiCo India has laun ched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is available in trendy, convenient packs. The drink offers great value to consumers in three packaging formats of 200 ml returnable glass bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially develop to suit Indian tastes and preferences.Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass call down of this product and will indisputablely drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensifier consumer activation campaign to mar ket Nimbooz. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors.Aggressive mental test generation and sampling initiatives will also be taken forwards across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches fruit-flavoured Fanta Apple across the country After successfully introducing it in southern markets last year, Coca-Cola India has launched its fruit-flavoured soft drink Fanta Apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively.During the Fanta Apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said th at the company had planned to reach about 3. 5 lakh customers with judge apple flavoured drink to extend its market leadership in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer seek, we have found that after orange, apple is the most preferred fruit in the country and Fanta Apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta Apple is a part of the companys $250 million business plan for the country.Fanta Apple is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a reused value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market leadership in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand.According to reports, the current expected Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, Sprite and Thums Up. STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS carbonate drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca plant-cola dominating the market. The holy part of the drin.Cola products account for nearly 61-62% of the total soft drinks market. Two global majors Pepsi and coke dominate the soft drink market. NCAER survey says 91% of soft drink in the country is in the lower, lower middle and upper middle class people. The market is worth around Rs. 5000 crores with growth rate of around 10-15%. The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source.Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA thanda matlab coca cola Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now start out the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure.Coca cola has made its return to the country in 1993. and made significant investment funds to ensure that the beverage is available to more and more people in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. I n 2002, coca cola launched the campaign,Thanda Matlab coca cola. in 2003,coke was available for just rs,5 crores in the country.FANTA GHOONTH BHAR SHARARAT KAR LEY Fanta entered the Indian market in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is identified as the fun catalyst. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA LIME AND LEMONI Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades.The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and walk away a new person. SPIRITE SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS World wide sprite ranked as no. 4 soft drink and is sell in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading clear lime category. Today sprite is sensed as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude.Its clear crisp hingtaste encourages todays youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP TASTE THE THUNDER Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, turn and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. MAAZA YAARI DOSTI TAAZA MAAZA Maaza was launched in 1976.In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become synonymous with mango. Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a pertinent emotional benefit to the moms rightly captured in tagline, yaari dosti, and taaza maaza. PEPSI YEH DIL MAANGE MORE Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co.It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s in North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. Diet Pepsi Crystal Pepsi Pepsi twist Pepsi max Pepsi samba Pepsi blue Pepsi gold Pepsi holiday spice Pepsi discern Pepsi x(available in Finland brazil) Pepsi next(available in Japan south Korea) STUDY OF GROWTH OF harvest-festival DRINK MARKET production JUICES Branded fruit ju ice market in India holds an immense potential.Usually confused and considered synonymous with non-aerated drinks, fruit pulps, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an excise exemption, keeping cost at minimal. However the withdrawal of exemption has inflated costs and can affect growth, with dramatic change possible on reintroduction of excise exemption. MARKET The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). The market has grown at a 20% to 25% rate.Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. In home consumption of juices has gone up from 30%, three years back to 80%today. Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Daburs flagship brand real fr uit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a niche for itself by claiming to be the only fruit juice in packaged form . i. e. light speed%preservative free.Real, with market share of 57% comes in nine flavors Orange Mango Pineapple jumble fruit grape yellow cattley guava Litchi Tomato Cranberry Real Active is 100%fruit juice with no added sugar and is available in sideline variants Orange Apple Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit nectar and sofit soymilk. Godrejs brand JUMPIN comes in the following flavor Mango Pineapple Apple Litchi Orange Godrejs xs is a range of fruit nectar with more fruits. Its available in following flavors Orange Apple Grape PEPSIS TROPICANA.Tropicana brand fruit juice enjoys a market share of 25% and has registered a paradigm digit growth and has outpaced the growth of fruit juice market in India. It is available in foll owing flavors Orange Apple Grape Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and its selling it in the more affluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors Pineapple Apple Mixed fruit Orange Blackcurrant Mango Guava PARLES FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share.Parles Agros APPY, in 1996 had a market share of 5% in the fruit drink segment in 2003 its new variant-APPY FIZZ was launched. RESEARCH METHODOLOGY METHODOLOGY Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very valuable guideline and lead to completion of any project work through observation, information collection and selective information analysis. According to Clifford Woody, Research Methodology comprises of defining redefining problems, collecting, organizing evaluating data, ma king deductions investigateing to conclusions. Accordingly, the methodology used in the project is as follows Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of Soft Drinks and Fruit Juices. OBJECTIVE OF THE STUDY To study the preferences of the people for soft drinks and fruit juices.To find out the factor(s) that influences the consumers consumption of soft drinks and fruit juices. To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. To seek the next best beverage after soft drinks and fruit juices. To find out how the beverage is positioned in the mind of the consumers. SCOPE OF THE STUDY This study is confined to the North West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, Punjabi Bagh. seasonal worker drinks are not considered in the study. We are considering only canned juices. We are not considering water alcoholic drinks.RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the basis of fundamental objectives of the research we can classify research design into two full general types EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its firsthand objective the provision of insights into, and comprehension of, the problem situation confronting the researcher.Conclusive research is designed to assist the determination maker in determining evaluating and selecting the best course of action to take in a given up situati on. Conclusive research can be further divided into two types- Descriptive Experimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. sample distribution TECHNIQUE employ This research has used convenience sampling technique.1) devisal sampling technique Convenience sampling is used in exploratory research where the researcher is interested in getting an threepenny approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE SIZE For the study, a sample size of 100 has been taken into consideration. SOURCES OF info COLLECTION Research will be based on two sources 1. Primary data 2. Secondary data 1) PRIMARY DATA Questionnaire Primary data was amass by preparing questionnaire and the people were rando mly being requested to fill them. 2) SECONDARY DATASecondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are Questionnaire Pie Charts Bar Diagrams DATA ANALYSIS FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage.Daily2849% 2-6 times2340% Above 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you often consume the Soft Drinks? Particulars No. of RespondentsPercentage Feeling Thirsty1818% Parties / Celebrations4545% Wit hout any fence (just like that)2525% Others1212% Total100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any resolve (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks?Particulars No. of RespondentsPercentage Price with quantity3030% Health Drink 44% Status token 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices?Particulars No. of RespondentsPercentage analogous to fresh juices 2424% Have artificial added flavor 3636% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a place symbol88% As an aid to put off thirst5555% both other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.